It doesn’t seem to matter what kind of store you are selling, there is always a need for sunglasses displays. They show up everywhere in shoe stores, grocery stores, gas stations, clothing stores, and, of course, at the eye doctors. While you might not get rich from your sunglasses displays they are certainly going to make you some money.
When it comes to sunglasses displays there are a few basic things that you are going to want to keep in mind.
The first thing you want to do is make sure that you have your sunglasses displays marked so that your customers can identify which sunglasses are for men, and which are for women. Don’t think that they are interchangeable. They aren’t. If your customers spend too long trying to figure out which shades go to which sex, they could get frustrated enough that they end up deciding that they don’t need a new pair of sunglasses after all.
The last thing you want is for a clumsy customer or an excitable child to knock the display over. This could lead to your entire merchandise getting damaged and broken. The best way to make sure that your merchandise stays safe and sell-able is to make sure that your sunglasses displays are placed somewhere that they can’t be easily bumped. You are also going to want to make sure that the base of the sunglasses displays are balanced so that they don’t tip over.
When you are setting up the sunglasses displays you want to make sure that in addition to providing your customers with lots of mirrors so that they can see how the sunglasses look before making a final decision, you also want to make sure that the area is illuminated with flattering lighting. It is very difficult for a person to decide how they feel about a pair of sunglasses if all they can see is that their skin is pale or splotchy. Good lighting can equal good sales.
If you are going to have some sunglasses displays in your store, you owe it to yourself to learn a little bit about what kind of frames look flattering on which types of faces. When a customer puts on a pair of sunglasses that flatter her face, it is easy to tell them that yes, that’s the perfect pair for them. However, if that same customer puts on an unflattering pair of sunglasses, the best thing you can do is show her a pair that will look better. She’ll have a pair of great looking sunglasses and not only will you have made a sale, but you will also have gained yourself a customer who is likely to come back to your store again and again.
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